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How to Make Your Product Pages Visible for AI Agents

Artificial intelligence is changing how consumers discover products.

For the past two decades, brands optimized product pages for search engines. Today, a new layer of discovery is emerging: AI agents. Whether it's ChatGPT, Google AI Overviews, Perplexity, Claude, or the next generation of shopping assistants, consumers are increasingly asking AI to find products, compare options, recommend alternatives, and even make purchases on their behalf.